The Science of Consequences Wins an Award!

I'm delighted to announce that The Science of Consequences has won the Media Award to be presented at the annual meeting of the Association for Behavior Analysis International, which is at the San Antonio Convention Center next May.  I will be giving an acceptance speech at the opening Awards Ceremony on Saturday, May 24.  Usually, several thousand are in attendance at that session--so this will be by far my largest audience yet.  Five thousand typically attend the four-day conference.

As I noted in the book, "Behavior analysis has become the name for the academic field specializing in the basic and applied sciences of consequences per se as its core specialty area."  The Association for Behavior Analysis is the largest scientific organization devoted to this important field, and I am honored that my book has been chosen for recognition.  The organization has about 20,000 members and affiliates worldwide.

End of Main Book Tour

After 100--count 'em--book events over the 20 months since The Science of Consequences came out, I'm getting a bit of a break.  Similarly, after over 60 blog posts--2 to 4 per month for those 20 months--I'm also taking a break. 

I didn't know what to expect when I undertook a book tour, and I never would have guessed that I'd end up crisscrossing the entire United States several times, giving talks.  What an adventure!  And it will continue, but at a less strenuous pace.  In fact, my Scandinavian tour this spring was successful enough that I've been invited back in September to speak at an anniversary celebration.  (Watch my website for details.)  And I have several additional events already scheduled.

As for this blog, I will still post occasionally, and of course the site will stay open for your perusal of past posts.  For those interested in more, I will be continuing my Facebook book posts.  As a bonus, you'll also get to admire the odd photo of my garden, like this shot of my California Fuchsias.  :-)

Thank you, everyone, for your interest in The Science of Consequences. 

The Science of Consequences Heads for the Far North

Oslo (public domain)

I'm about to embark on my first overseas book tour, and I couldn't be more excited.  Norway and Sweden will be hosting me for five talks and a one-day seminar.  I'm looking forward to meeting friends and colleagues there and doing some exploring--and birding, of course.

Stockholm City Hall (public domain)

 When I was a youngster, I used to read children's books and National Geographic children's magazines about the lives of people in nations around the world, marveling at how different they were.  It seems likely that may have been useful in helping me develop some skill at perspective-taking.  Any thoughts on other methods that help?  Plenty of consequences are involved, of course--including the improved basis for communication and interaction that comes with successful perspective-taking.

Meanwhile, I find that since The Science of Consequences was published a year and a half ago, I have done over eighty book tour events--talks, book signings, and interviews.  It doesn't seem possible!

Ken Ramirez on the Benefits of Animal Training

I'm still catching up after my East Coast book tour, so I thought I'd link you to another great post by animal expert Mary Hunter, who blogs at www.stalecheerios.com.  (I've linked to her posts before.)

In this one, Mary describes a free one-hour youtube video from the Chicago Humanities Festival by biologist Ken Ramirez, a highly-respected expert in positive reinforcement-based training.  I'm fortunate to have met Ken several times now at conferences.  In The Science of Consequences, I have this to say about him:  "Talking about the move to positives, Ken Ramirez, vice president of Chicago’s Shedd Aquarium, won’t even let his trainers say 'No.' If they use reprimands, he says, they will eventually overdo it."

This one-hour video covers how training helps animals--including some benefits you probably haven't thought of--and what it's told us about animal capabilities and intelligence.  As Mary comments in her review, one of many important points Ken makes is that training is actually essential for the quality of life of most of our pets, as well as for many zoo animals.  And it helps in conservation as well (as I mention in my book).

Here's the link to Mary's blog post.  And here's the link to Ken's youtube video.  Enjoy!

On the Road in the Research Triangle

Carolina Wren (public domain)

I'm on the road again!  After several events in the New York City area, I'm about to give a talk at the Durham East Regional library in central North Carolina. Then it's on to the University of North Carolina-Wilmington, for a public Psychology Colloquium on Thursday at 3:30.  Finally, I keynote the East Coast edition--in Norfolk, Virginia--of the same program of unique ClickerExpo presentations and practica I blogged about at the end of January. 

Meanwhile, it's been years since I was in the Big Apple, and I was delighted at how helpful most New Yorkers were.  If I even looked a bit lost (which happened several times in Penn Station, believe me), or appeared to be struggling with my suitcase in the subway, people came forward to help.  Will the Tar Heelers be as welcoming?  I'm sure they will, and that their warmth, like that of the New Yorkers, will help compensate for the cold temperatures of this supposedly spring visit.  Snow flurries this morning, yikes!  But the fruit trees and daffodils are flowering and the birds are singing--including the properly located Carolina Wrens (actually widespread) and, a treat for me these days, richly red Northern Cardinals.

Aubrey Daniels on Creativity in Business

Well-known management consultant Aubrey Daniels was kind enough to provide back-cover advance praise for my book.  He's also better than I am at reliably maintaining a helpful blog--in his case, about how the science of consequences can help businesses, managers, and employees alike.

In a recent post, he discussed workplace creativity and how to encourage it, touching on everything from the invention of the microwave oven to the problems of bureaucracy.  I love this quote:  "As a matter of fact everybody is creative every day." Daniels' eight suggestions for businesses are well worth a look--and sometimes counterintuitive.  (No suggestion box?)  See the entire blog post at this link.  

As a matter of fact everybody is creative every day. - See more at: http://aubreydaniels.com/blog/2014/01/17/encouraging-creativity/#sthash.UHM1o16I.2ov3F17q.dpuf

As a matter of fact everybody is creative every day. - See more at: http://aubreydaniels.com/blog/2014/01/17/encouraging-creativity/#sthash.UHM1o16I.2ov3F17q.dpuf

As a matter of fact everybody is creative every day. - See more at: http://aubreydaniels.com/blog/2014/01/17/encouraging-creativity/#sthash.UHM1o16I.2ov3F17q.dpuf

William Least Heat Moon on the Smoked Cisco

I keynoted a conference in snowy Michigan last week, back near the Great Lakes of my youth in Chicago.  While my family frequently explored the Great Lakes region, somehow I missed out on smoked ciscoes, a local favorite that's the main incentive in a story by William Least Heat Moon that I read recently.  Some of you may remember that I cited his classic book Blue Highways several times in The Science of Consequences, and his 2013 collection Here, There, Elsewhere: Stories from the Road is also worth a look.

In one of these stories, Least Heat Moon reminisces about the delightful smoked Lake Superior ciscoes he enjoyed as a child.  (That's a small commercial fish.)  You can't go back again . . . right?  Although it took some doing, when he finally tracked them down, they were as good as he remembered:  "Their sweet delectability made finishing one almost a regret; even having a dozen others iced down, enough for several more lunches and dinners, didn’t relieve my sense of impending cisco deprivation" (p. 282).  Talk about a trip down memory lane . . . and a positive reinforcer enhanced by its rarity.  The schedule of reinforcement and the nostalgic associations both influence the value, not that I doubt Least Heat Moon's objectivity.  Anyway, that was hardly the purpose of this quest!

Least Heat Moon's difficulty in finding this delicacy had me concerned about its sustainability--look at the collapse of the Grand Banks cod fishery that I wrote about in TSOC, and all the threats to so many fisheries around the world.  But in Lake Superior, anyway, it appears that this small species, while not as abundant as it used to be, is holding its own (source, Minnesota Sea Grant).  I'll be back in Minnesota this summer for a conference.  Wonder if I can find a smoked cisco in the Twin Cities . . .

Consequences, Public Health, and the Boiling of Water: Bringing Change

When I was in training overseas in the Peace Corps, I came down with a very unpleasant digestive infection because I'd drunk unboiled water.  I was not alone.  While all the trainees knew we were supposed to take this extra step, others got caught out too.  The problem was the social consequences:  Even though the local families we lived with were wonderful and would have accommodated us, they themselves did not always boil the water before drinking it.  After a while, it simply became hard to ask.  (Not after we got sick, though!  Consequences . . .)

That experience made it easier for me to understand a classic example of the challenges in disseminating evidence-based practices, from Everett Rogers' classic Diffusion of Innovations.

Decades ago, rural folk in a particular South American village typically did not boil their water, and a number were periodically coming down with infections as a result.  All of the local water sources were contaminated.  For these low-income people, the extra effort and fuel involved in boiling was one barrier, but not insuperable.  So this seemed on the surface a great opportunity for public health officials to offer assistance, and a local health worker tried to convince the villagers to change.  Doable, right? 

The villagers' lack of scientific knowledge was one of the challenges.  The existence of invisible microbes was news to them, and let's face it, the idea that living things far too small to see can make you sick is not an obvious one. It took many years until this fact was demonstrated and accepted in Western science.  But the upshot was that traditional village rules about when water should and should not be boiled amounted to longstanding albeit unscientific taboos.  The delays between drinking contaminated water and getting sick did not help, given all the other possible sources of sickness, and of course people frequently drank the water without becoming ill.  The consequences simply were not clear.

Of about 200 families in the village, special efforts were made with 21.  Of these, 11 did start boiling regularly--but that was after two years of effort.  How very frustrating, and how sad to think of the unnecessary suffering.

Modeling can have very large effects on behavior and consequence value:  Getting respected village leaders on your side means a huge advantage in supporting change.  But that's easier said than done.  Rogers analyzed why a few of the villagers did switch:  One woman was already a social outsider, so she had little to lose from the disapproval of others. Another adopter was a social insider more subject to peer pressure, but her medical conditions made it traditionally acceptable for her to boil.

More broadly, of course the power of community social norms and traditional knowledge was and is significant.  So how best to disseminate evidence-based "best practice"--and make changes like boiling water sufficiently reinforcing?  We're still working on that, but we've made significant progress.  Certainly the importance of treating contaminated water is noncontroversial now in most places in the world.  Change seldom comes overnight, and it takes work.  Knowing something about the science of consequences can help.

Positive Reinforcement for Animals

I just got back from keynoting a unique conference on a unique venue.  (Yes, "on.")  ClickerExpo is all about positive reinforcement-based animal training, for animals of all sorts, but with a focus on dogs.  It was founded by Karen Pryor, whose wonderful books I refer to--let's see--a dozen times in The Science of Consequences.  This year, the West Coast edition of Expo took place on the Queen Mary, the historic ocean liner now permanently docked at Long Beach.  Zowee!  Clicks, by the way, are "marker" sounds, part of the communication system for learning a new behavior.

In honor of this event, I want to highlight one of the links on my website:  http://www.clickertraining.com/library.   This library offers lots of useful information about positive reinforcement for animals, and in an entertaining style.  My "Links" page also connects to several other resources for animal training and enrichment, and there are dozens more excellent ones out there.  Animal lovers, enjoy!

Good Reads

A new year brings a natural opportunity to pause for a moment, take stock, and catch up on that too-long to-do list.  One of my accomplishments over the holidays was to take a look at the author page I’d created on Goodreads.com before the book touring got crazy.  For those who haven't heard of it, Goodreads is the largest site in the world for readers to share book recommendations (and do other interesting things), and it has--get this--20 million members.  How very encouraging, even if many of them are like me, checking in only occasionally. 

Naturally, The Science of Consequences is featured on my Goodreads page, but I also had a chance to add over 100 of my favorite books.  (That’s the reason that their average rating is five stars.  I’m not going to add books I dislike, am I?!)  Eventually, I’ll get around to adding more, but this is a decent start.  So many great books out there . . .  And some books--fiction as well as nonfiction--do an excellent job illustrating how consequences work.  While that will eventually be the topic of another post, my Goodreads list can help get you started.  What are your own favorites?

The Joy of Closure

The holidays bring plenty of reinforcers, and one is simply completing the many preparations.  All my cards are sent, and I purchased my last gift yesterday.  Oh the joy!  Toss that completed Christmas list with a light heart.

More generally, completing any sort of project, big or small, can be reinforcing--whether it's one you've been dreading or anticipating.  I was raised on the rule that when you start something, you see it through, lacking good reasons to the contrary.  Homework, for example.  For me, that approach generalized to playing piano pieces all the way through, finishing long books, completing gardening projects, almost anything.  An interesting but unfortunate side effect makes completion failures into aversives, even when they really shouldn't be. Why not stop halfway through a book or piece that's become unreinforcing?  I have no trouble now quitting midway, but it took a while to work through these opposing consequences.  (And I still end up skimming the rest of the problem book!)  Maybe it's a matter of taking the useful skill of self-control--going for that larger-later reward over the smaller-sooner--a bit too far.

It's also curious how this effect appears to contribute to my daily sense of accomplishment or lack of accomplishment despite similar effort.  Because long projects don't provide the reinforcer of closure until they're done, I have to remind myself that I am making progress.  That does help, and so does the chance to complete shorter tasks along the way.  Can anyone else relate? 

Here's a wish that we can all relate to:  Happy holidays, everyone! 

Thunder Indoors

It used to be that rummaging in your local produce section was downright dangerous:  Without warning, the sprinkler system would turn on, freshening up the broccoli but dousing your hands in the process.  Several of my local grocery stores play a very clever soundtrack as a warning so you can avoid this negative consequence of selecting your veggies:  They run a short tape of a thunderstorm first!  I applaud the cleverness of whoever thought this one up--and I've duly learned to withdraw when I hear this signal.

This is a really short post, but I've had a cold for over two weeks now <sigh>.  Hope all of you are doing a better job at staying healthy!

Step by Step: Exercising the Positive Way

As we plunge into the holiday season in much of the world, weight management might be on your mind.  I covered a number of consequence-based methods that can help in the book, and new research comes out every day.

Exercise is an important part of weight management, and quite apart from that, it's an important healthy habit for everyone.  Here’s a link to the US Center for Disease Control’s webpage with exercise recommendations. The idea is to get at least 150 minutes of moderate exercise each week, and tackle strength training twice a week.  If you’re at these levels, you’re ahead of the game!  How do we get--and keep--ourselves on track (literally)?

Simply recording how much you exercise can provide enough reinforcement for effective motivation.  I know that one of my friends who bought an electronic pedometer started walking more.  After all, what fun to watch the number of steps add up.  If you monitor your progress on a graph with a rewarding upward slope of steps per week, all the better.  Some of the devices on the market do this automatically.

A recent study by University of Florida researchers in the Journal of Applied Behavior Analysis used an admirably simple approach to investigate what might help inactive older people.  The participants didn't even have to come in to the university much, because the Internet let them submit their results far more easily and frequently.  At first, they followed their usual routines while wearing pedometers, providing a "baseline" level of activity.  Using these initial data, the researchers then set goals for each participant individually.  Everyone submitted their results each night--and got to see graphs of their progress.  In one group, that was essentially it.  In another group, small payments were available in addition for meeting the goals.  Would money make a difference?

Well, yes, the group getting the financial incentives did do better, meeting nearly all of their goals.  But that wasn't the take-home point.  Instead, and even more encouraging:  Both groups exercised substantially more than they had been.

Of course, take advantage of social support, commitments, intrinsically rewarding forms of exercise, etc.  And enjoy the holidays!

One Year Ago

A year ago, I was frantically preparing for the November 17th launch of The Science of Consequences at the Miami Book Fair International (and worrying about what would follow).  The book was hot off the presses--indeed, the official publication date wasn't until the 20th--so I saw it for the first time at the fair.  What a feeling!--the culmination of so many years of effort.  And what a launch . . .  I enjoyed enthusiastic receptions both at my book fair talk and at my talk at Florida International University.  I'd been a faculty member there for 5 years, so I had lots of friends and colleagues in the area to help give my book tour a memorable start.

Since then, it's taken me to 15 US states for about 60 talks, interviews, and other book events.  In the spring I'll have my first international tour, to Scandinavia.  Whew . . .  Give me a moment to take a deep breath and remember some of the highlights, like revisiting FIU, the University of Kansas, and other colleges and universities where I was a student or a faculty member.   Speaking to several large enthusiastic audiences in the hundreds--but also to informal groups of 10 or 20 who explored the science with me in stimulating and adventurous discussion.  Staying with kind friends, colleagues, and (in a few cases) strangers who opened their houses and their hearts to me.  The diner where fellow patrons unexpectedly paid for my lunch without my knowledge.  The airplane seatmates who exchanged some amazing life stories.  The NPR interview in Kansas City and the talk in the Seattle Science Lectures series, both big highlights.  The huge and completely unexpected poster about my talk on the side of Baltimore's downtown public library. Making so many new friends:  people who had read my book, or were inspired by my presentation (this is so rewarding and powerful), or who just happened to fall into intense one-on-ones about life and its possibilities.  Watching a bald eagle mount high into the sky at the end of my southeastern trip, thinking that life doesn't get much better.

And this is just a small sample . . .  Wish I'd kept a journal. 

I wrote The Science of Consequences because I felt so passionate about the incredible value of this science, its life-changing applications, and its critical role in the larger nature-and-nurture system.  It's been an immense privilege to help spread the word about it, and I'll be continuing my efforts.  Many thanks to all those who scheduled and hosted the events, conducted the interviews, wrote the blog posts, helped with the arrangements, came to the talks, and offered advice and assistance in lots of other ways.  Just as so many helped me with the book over its ten-year gestation, I would not have gotten far during this past year of book touring without you.

As I begin my second year of publicizing this science and my book about it, thanks for your support--and wish me luck!

Bird Migration, Ultralights, Magnetic Fields, and Consequences

Bird migration is on my mind, and not just because of the geese I’ve been hearing overhead.  I’ve been fine-tuning a book-related talk for the Central Valley Birding Symposium here in California later this month:  "No Birdbrains Here: The Latest on Bird Learning, Instinct, and Intelligence."  Should be fun.

This birding festival is scheduled at a time when many thousands of birds descend upon the Central Valley for the winter, particularly ducks and geese.  An additional winter highlight is the spectacular, nearly five-foot-tall "greater" subspecies of the sandhill crane (along with the smaller "lesser" subspecies).  The crane in the photo is an adult, as you can tell by its red crown.

While learning appears to play at least a small role in the migration of many bird species, it clearly plays a major role for cranes and most waterfowl.  The cranes, for example, migrate in their family groups.  Without adults to guide them south, young birds born that year are clueless.

Attempts to re-establish the endangered whooping crane in some of its former eastern US range have relied on ultralight aircraft leading the way (see this link).  Encouragingly, the first group of young birds managed to return to their breeding grounds on their own in the spring.  Researchers have found, however, that the cranes continue learning, fine-tuning their migration routes over many years (and this long and detailed blog post by GrrlScientist provides a nice summary).

As always, the interactions between "instincts" and learning from consequences are fascinating--and there’s still much we don’t know when it comes to migration.  What exactly is the role of the earth's magnetic field, for example?  Some migrant birds are clearly influenced by it, but decades of research have shown that the story is complex and still mysterious.  One of my colleagues, Michael Davison (University of Auckland, New Zealand), coauthored a study on this topic in the prestigious journal Nature.  Using a choice setup--with rewarding consequences, of course--the researchers demonstrated that homing pigeons could detect changes in the intensity and inclination of a magnetic field.  Pretty impressive.

For really impressive, though, visit your local park or wildlife refuge and marvel at the feats of long-distance migrants, frequently returning over thousands of  miles to the same breeding and wintering areas year after year.  If you can't get away, I recommend Scott Weidensaul's Living on the Wind, a great read about bird migration in the Americas. 

Video Games, Schedules of Reinforcement, and a Lot of Money

An NPR radio report this morning covered the way companies use data from online video games to keep kids playing and to sell in-game products.  (Here's a link.) The report says that the for-profit study of these games has "become a science."  Indeed, even several decades ago, science was being applied to the early games.  But few could have anticipated just how big the video game industry would become. 

Why play at all?  Because of the reinforcing consequences--consequences on schedules of reinforcement.

Anywhere there are consequences (which is everywhere), they're on schedules.  So applications of schedules are everywhere, video games included. A classic article on the reinforcement schedules in video games appeared in the trade magazine Gamasutra in 2001 (article link). And author John Hopson got the schedules absolutely right:  ratio (work-based), interval (time-based), etc., and the typical behavior patterns they produce.  Obviously, game designers generally want a high, steady, and persistent rate of play.  If you've read my book, you know why they go for variable ratio schedules for those basic experience points or extra skills.  But designers also utilize time-based schedules:  With the slower rates of play that they foster, these schedules encourage more exploration--more chances to check out the new possibilities that the game designers introduce for variety.  After a while, also, anyone can get tired of a frenetic pace and want a bit of a break.  The international connections provided by the real Internet friends who are helping or fighting you adds another dimension, with social reinforcers adding to the attraction.  You can see where the science comes in, as game designers try to build in optimal schedules of reinforcement as they balance all the other factors they need to consider. 

Negative consequences play a role too:  You want to avoid getting killed in the game, or losing tools, or friends.  The possibilities are infinite, and avoidance is a powerful motivator.  The NPR report notes what scientists find, that being given an immediate threat enhances the power of the opportunity to pay real money for survival aids.

On a larger scale, reaching the next level in the hierarchy of accomplishment is a big positive reinforcer (shaping!).  While World of Warcraft offers different scenarios, most with dozens of levels, Candy Crush Saga has hundreds of levels.  Caught up in the game for weeks or months, kids and adults alike can lose track of how much they've spent.  Because the games are online and require permission to join, every click can get recorded into the database.

How big are these effects?  The top games raise millions of dollars every day.  That's the power of consequences . . .

Culture and Consequences

Weisman Art Museum

I hit the road again in a couple days, only a week after I returned from my big southeastern book tour.  This time it's a short trip to the Weisman Art Museum, the University of Minnesota's Gehry-designed building in Minneapolis.  I will be one of the presenters in an anniversary evening devoted to a discussion of choice, and I want to devote this blog post to one of my topics: culture.

Different cultures and subcultures maintain different standards in the arts and elsewhere, and consequences are clearly involved.  If everyone at a party prefers pop music and you start playing country/western or rap or classical, there might well be adverse consequences.  Speaking of classical music, a century ago, the Paris premiere of Igor Stravinsky's The Rite of Spring, with harsh, unpredictable rhythms and dissonance, famously provoked a riot.  One leading critic called the music "barbaric."  Where have we heard this more recently?  Oh, yes--the introduction of rock music in the 1950s and 60s was greeted with similar expressions by some.

How do we develop musical or artistic preferences to begin with?  Often from positive childhood associations, and sometimes explicit consequences and rules:  "This is considered a classic." - meaning "Most people like this so you probably should too."  Social norms operate all over the place, don't they?  All these processes are dynamic, of course, and our preferences and associated reinforcer values can and do change over time. 

Food cultures have a few extra wrinkles.  In his recent book Cooked, Michael Pollan discusses the laborious process in Korea of developing a taste for the sour national dish, kimchi--in its basic form, fermented cabbage.  I've tried it several times--most recently on my southeastern trip--and with all the good will in the world, I could not make myself eat much of it.  (But I hasten to add that the rest of that Korean dinner was great.)

For many Korean kids also, a taste for the dish must be trained over time:  Eating kimchi is modeled by adults, there's a slew of positive associations in the larger culture that enhance its reward value, and the youngsters get directly praised for persistently trying it.  It goes beyond, say, acquiring a preference for your local barbecue style in the US, because for most people kimchi is definitely an acquired taste.  It's a healthful, nutritional dish, though.

Among the obvious applications, taking advantage of these cultural value-enhancement methods can help to develop healthy eating habits in youngsters.  I'll devote a future post to approaches like the successful Food Dudes program encouraging kids to eat fruits and vegetables.

On the Road Again (and Loving It)

OK, maybe I don't love all of it--not the long drives, for example--but I do like bringing the science of consequences to people across the nation.  I'm now into the second week of a three-week book tour to the southeast:  Florida, Georgia, and Alabama.  (I speak in Huntsville tomorrow.)  Highlights have been too many to list!

I knew I'd have trouble keeping up this blog this month. Just bear with me . . .  Gotta hit the road!

Nine Events in Nine Days

That's why I haven't posted lately!  Sixteen hundred miles into my Oregon/Northern California/Western Nevada book tour, I'm finally turning toward home.  Just two more events:  Sundance Books in Reno tonight, and Lyon Books in Chico tomorrow.  Then I take a deep breath and prepare for my big southeastern trip in a week and a half. 

While all of this makes for a hectic lifestyle, I have to say that this trip has been great, and I'm looking forward to the next one.  Hope to see some of you soon!

Agility Training--with Mice?

I haven't posted on positive animal training in a while, so here's a link to a youtube video from a few years ago that stuck in my memory:  "Trickmousing."  It's a bit less than 3 minutes long, and "cute" is a word that inevitably will come to mind.

Most people have heard of dog agility by now; there are local and national competitions in which the dogs eagerly leap hurdles, dash through tunnels, and handle a series of other obstacles as directed by their humans, who run alongside.  On the Links page of my website is a video of a lamb surmounting the same challenges.  Why not?  Even so, how cool that mice can do this sort of thing too--and more.  On the video, the mice leap little hurdles, retrieve marbles, dunk a basketball, and even skateboard.  (Hey, remember that dogs can learn to drive a car, no foolin'.)

The accomplishments of these mice show what positive reinforcement and clicker training can do.  As many of my readers know, the clicker sound is immediate and obvious (you can hear it in the video), and serves as a reinforcer in itself as well as a "bridge" to a more powerful reward like the food that the mice get. Specific information about these mice and their training is available through the links at the youtube site.  (For general information, see the links on my website or the references in my book.)  I appreciated that the trainer recognized how social these animals are and took pains to avoid isolating them.  That's why more than one mouse is frequently in view, although only one is showing off its stuff at any given time.

Enjoy!